What does sustainability mean anyway?
At Tactical Connections we define sustainability as the capacity to endure. We have chosen this definition because it highlights how fundamental sustainability is to success in business – only strategies that consider how a business will thrive over time can be considered successful.
In order to endure a company must be profitable, ethical, social and environmental in its outlook:
ProfitNo business can continue to exist without financial success
TalentAttracting talented team members that are motivated to support your business will make your activities efficient and effective
ReputationNow more than ever consumers are watching corporations to assess their accountability and transparency
Communitycultivate relationships with healthy and happy customers who are dedicated to your brand, loyal to your products and services, have enough wealth to pay for them – and keep growing your market share.
PartnershipsWorking with other businesses that act ethically within a predictable and equitable legislative framework will allow you to plan for the future
EcosystemModern business must exist within a physical environment that supports healthy living and can continue to support its inhabitants over time
LoyaltyUnderstanding and aligning with the values of your customers is imperative in order to meet their rapidly evolving needs and retain customer loyalty
Many businesses have already embraced the principles of sustainability within their organizations – at Tactical Connections we are building an entire business dedicated to sustainability.
With a strong focus on the interaction between environment, technology and lifestyle Tactical Connections is deeply committed to developing innovative, exciting businesses that place sustainability at the centre of their success.
You have to examine everything
Sustainability can be comprised of social, ecological and financial components. In simplest terms sustainability is an underlying corporate value that ensures that business decisions are always weighed against their potential impact on the economic, natural and social systems they touch.
This can involve what a business produces, how products and services impact the natural environment, how a company recruits and trains staff and interacts with suppliers, the impact of transporting the goods or services to market, respect for human rights and how a company invests in the local community.
It is also a process that examines any form of waste in the business and manufacturing process – any cost which does not produce value to the customer.
Starting at the top
Creating a sustainable business requires transformational change with the main responsibility starting with senior level management.
And because every business is different the steps that each enterprise must take will be unique as well.
As pressure from consumers continues to increase over sustainability issues companies will have no choice but to make it central to their business plan – or be left behind.