Bee’ah, the Sharjah Environment Company LLC

Date:Jul 29, 2012

The opportunity

Preliminary research at Tactical Connections identified the lack of environmental waste treatment programs as a substantial gap in the GCC marketplace.  At the time most municipalities were operating their own waste management programs with substantial inefficiencies, limited environmental planning and no recycling capabilities.

Tactical Connections spent a number of months doing research and analysis in order to develop a plan that would deliver both environmental and commercial value to the Emirate of Sharjah.

The plan was to create an organization that would motivate the residential and business communities to take action on the environment – and support the government’s effort to develop the recycling infrastructure needed to bring the country up to international standards.

The commitments

Tactical Connections proposed the establishment of an environmental public-private partnership to the Ruler of Sharjah H.H. Dr. Sultan Bin Mohamed Al Qasimi.

They made two commitments – take an ongoing expense item on the municipal P&L and turn it into an asset that would create financial value for the Emirate.

The second commitment was to make Sharjah the regional leader in effective waste management and recycling programs. His Highness was already motivated to address environmental issues for Sharjah’s community and as a result decreed the formation of Bee’ah, the Sharjah Environment Co. LLC.

The results

COMMITMENTS IN 2007
RESULTS AT EXIT 2010

 

Make Sharjah a cleaner Emirate and protect the environment
Over 1,000,000 tons  of waste diverted from landfill per year

 

Build world class waste management infrastructure
Built & operated 5 facilities to recycle waste on the largest landfill site in the GCC with value greater than AED 4 Billion

 

Efficient waste collection
Delivering recycling, waste collection and city beautification to over 1,000,000 residents of Sharjah with 25% cost reduction

 

Reduced long-term cost of environmental degradation
30% of waste diverted from landfill through recycling and reuse programs and then resold to industry

 

Engage & educate the community about recycling and the environment
Bee’ah School of the Environment is educating over 150,000 students about environmental responsibility

 

Develop UAE National capabilities in the environment industry
Promoted a UAE National to the post of CEO with 27% of all knowledge worker hailing from the GCC

 

Gain recognition for Sharjah as the regional leader in environmental waste management
Named “THE BEST WASTE MANAGEMENT COMPANY IN THE MIDDLE EAST” by Facilities Management Magazine

 

Attract international talent to the company
Grew the company from 3 to 1,500 employees

 

Turn an on-going municipal cost into an asset for shareholders
Bee’ah became profitable within 4 years from start-up

“Never has there been a more exciting time for all of us to explore this great next frontier where boundaries between work and purpose are merging into one, where doing good really is good for business”

Richard Branson from his book
‘Screw Business As Usual’

© Tactical Connections 2013